The Shadow Business Podcast
What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it?
Hosted by business coach and systemic guide Sarah Berckenkamp, The Shadow Business Podcast reveals the hidden dynamics that shape your money, your clients, your launches, and your leadership.
Each episode (launched every Thursday morning) takes you beneath the surface of entrepreneurship into the world of family systems, nervous system responses, and emotional inheritance; so you can finally understand why you get stuck, why you sabotage yourself, and why success sometimes feels harder than it should.
This is not just another business podcast.
It’s a deep, unfiltered look at the shadows behind your strategy and the powerful breakthroughs available when you choose to lead differently.
For entrepreneurs who are ready to trade quick fixes for real transformation, The Shadow Business Podcast offers truth, clarity, and a way to build your business from the deepest foundation possible: all of you.
Episodes
147 episodes
Bridget James Ling on Freedom Queen Live: How to Build a Movement, Lead People First & Create Millions as a Byproduct
This episode is one I've been wanting to record since I walked out of Freedom Queen Live changed; not just inspired, but actually changed. Bridget James Ling, founder of the Freedom Queen Movement and creator of the annual ...
•
31:37
Hourly Rates and the shadows around them
This is a client case study of a client of mine who kept holding on to her hourly rates and why this, in this case, was actually her shadows talking. She's doing great now and she's changed a lot in her business.It is so inte...
•
23:33
The Right Offer For Your Clients
This is one of my favorite episodes, because it speaks about the core of your business; your offers and how it can really change the game for you.Since November last year, I completely shifted my business model after the insights I share...
•
17:16
Being Sceptical is good until...
One of my 1:1 clients finished her first month of coaching with me and I wanted to do a short 'midterm' review of our coaching together.I looked back at the questions she asked in the onboarding form and I was so surprised seeing those ques...
•
17:29
Waiting to be chosen - The Gatekeepers Edition
Two years ago, I made a podcast about 'the gatekeepers' inside the art world and how it keeps artists small.In this episode, I am diving deeper into the dynamics of 'waiting to be chosen' and where it systemically is coming from and what yo...
•
21:15
To Shadow Work or Not To Shadow Work
You don’t need to be “deep enough.”You don’t need a breakdown.You don’t need to fix yourself first.Shadow work doesn’t start with digging.It starts with noticing.Noticing how you react.Noticing what you avoid.N...
•
13:30
Why Your Content Isn’t Landing (and What Actually Changes That)
You know what’s wild?Some of the most powerful women I know sound incredible in conversation—and completely disappear on the page.They post anyway.Every day.With barely any response.In the new episode, I explain...
•
19:55
Frantic energy around money, here are your shadows that allow that to happen
Ever bought something and immediately thought: “…why did I do that?”This was probably because your body already knew this wasn’t really a choice, it was relief.Frantic spending isn’t a money problem.It’s a nervous system momen...
•
19:07
The Relationship With Your Mother That Shapes How Much You Can Receive
When I first heard from my trainer that I needed to strengthen my relationship with my mother in order to receive more money, everything suddenly became clear.In my body.This isn’t symbolic.And it isn’t psychological.
•
37:28
Becoming the Obvious Choice
Becoming the obvious choice is rarely about better marketing.It’s about alignment.When your offer reflects how you actually work.When it solves one clear tension instead of ten imagined ones.When it feels honest, contained...
•
8:07
The Shadow of Depth in Your Business
Ever notice how your work always has to make sense? How it can’t be light. How you feel the need to contribute something substantial every time you speak?Sometimes that’s integrity.And sometimes it’s a systemic sh...
•
20:46
It’s pick your coach season - the shadow edition
Most people aren’t choosing a mentor.They’re choosing: • a mother • a father • a cheerleader • a punisher • or someone to blameSame family system.Different payment plan.If yo...
•
27:45
Wealth Isn’t the Problem. Your Relationship With It Is.
I’m currently in the middle of launching a new brand name.It’s called Wealth Icon.And the conversations around it have been…interesting.Some people immediately lit up.They felt it in their body before they...
•
12:39
What it means to be a Wealth Icon
Wealth reveals people.It never hides them.This week on The Shadow Business Podcast, I’m talking about why wealth feels so loaded, why women hesitate to claim it, and what changes the moment you stop trying to deserve success and begi...
•
13:13
The Investment Choices That You Make and The Shadows Behind Them
What are the choices that you make daily?The investment choices and how do you circle back to how smart those investments are?In this episode, Sarah speaks about the depth of your choices in your business.
•
22:14
The Way You Show Up In Your Content
Today I want to speak on the shadows in your content; why do you show up or not show up in your content?This is the unspoken conversation on the undercurrent of what's happening when you show up.When you learn to work on this, you...
•
11:20
How To Double The Goals You Can Reach Next Year
For this episode, I am taking you back to the beginning of my business where I first taught Goal Setting and how I slowly lost believe in the concept and gained it back again. You're able to join my new mini-program Your Next Chapte...
•
19:02
What really happens when you walk into big rooms like Freedom Queen Live, Disrupt London, or Overflow London?
This episode is not about networking or inspiration; it’s about what actually happens inside your system when you step into high-frequency spaces.The comparison.The shrinking.The need to belong.The fear of being seen...
•
34:40
The Identity of the Winner
Most women wait to feel like a winner after the success arrives. But true winning doesn’t happen after the results; it happens before them.In this episode of The Shadow Business Podcast, Sarah Berckenkamp u...
•
14:36
The Control Freak in Your Business
You call it high standards.You call it excellence.You call it leadership.But underneath… it’s control.In this episode of The Shadow Business Podcast, Sarah Berckenkamp exposes one of the most sophisticated defense...
•
20:32
The Drama Triangle in Business
Every business is secretly run by the roles you learned as a child.Victim.Saviour.Accuser.If you’re caught in the Drama Triangle, you’re not leading; you’re reenacting. You’re running your launches, your pricing, ...
•
19:45
Why Women Still Feel Unsafe With Money
Why do you, who makes great money… still not feel safe with it?Not just “scared of not having enough,”but uncomfortable holding it,guilty receiving it,or quick to get rid of it.In this episode, I unpack what’s...
•
22:31
The Witch in Your Wallet: Systemic Power, Wealth, and the Women Who Work With Energy
Something strange happens when you stop chasing money.It starts listening.In this episode, Sarah Berckenkamp opens a quiet, powerful conversation about wealth, lineage, and the witch energy that moves beneath every business.
•
27:24
The Shadows Behind Victoria Beckham’s Success
What if your power wasn’t born from confidence, but from an unmet desire?In this episode, Sarah Berckenkamp explores the systemic and emotional layers behind Victoria Beckham’s success.Not as gossip. Not as critique.
•
26:38
The 3 Reasons Why Your Content Doesn’t Work - The Shadow Edition
Your content isn’t broken.It’s just being created from the parts of you that are still protecting you.In this episode, Sarah holds up three quiet mirrors, to the performer, the pleaser, and the survivor inside every entrepreneur....
•
29:10