The Shadow Business Podcast
What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it?
Hosted by business coach and systemic guide Sarah Berckenkamp, The Shadow Business Podcast reveals the hidden dynamics that shape your money, your clients, your launches, and your leadership.
Each episode (launched every Thursday morning) takes you beneath the surface of entrepreneurship into the world of family systems, nervous system responses, and emotional inheritance; so you can finally understand why you get stuck, why you sabotage yourself, and why success sometimes feels harder than it should.
This is not just another business podcast.
It’s a deep, unfiltered look at the shadows behind your strategy and the powerful breakthroughs available when you choose to lead differently.
For entrepreneurs who are ready to trade quick fixes for real transformation, The Shadow Business Podcast offers truth, clarity, and a way to build your business from the deepest foundation possible: all of you.
The Shadow Business Podcast
Win At Trial Reels Without Losing Yourself
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Okay so.
You want to win at trial reels.
You also want to still feel like yourself while doing it.
And honestly?? That is the most important thing I have ever heard someone say about Instagram.
This episode is for the woman who knows, she KNOWS, that trial reels could change everything for her business.
And is still somehow not filming them.
And it is not because she doesn't get the strategy.
It is because showing up to a room full of strangers and going hi, this is me, please don't be weird about it is activating something that has nothing to do with the algorithm.
We are getting into all of it today.
The technique, the emotional architecture, the shadow underneath the avoidance, and exactly how to craft trial reels that make strangers stop mid-scroll; without losing yourself in the process.
In this episode:
→ Why trial reels have nothing to do with you and everything to do with human emotion
→ How they work completely differently to your main feed
→ The shadow underneath why you're not using them yet → How I use trial reels as ads to grow my mailing list
→ A sneak peek at Viral Virgins 🌊
Links:
→ €11 Trial Reels Training: https://bureausbb.com/trialreels
→ Viral Virgins pre-sale (Trial Reels Training included): https://bureausbb.com/viral-virgin
Want to know how your subconscious influences your life?
In February 2026, I was invited to the 500-person Yes Life Summit, where I shared a Yes to Life hypnosis. Inside you will see what's currently blocking you in saying yes to yourself.
You can listen to the hypnosis for free: https://bureausbb.com/hypnosis
Work with me?
If you know that your true power lies in your shadows and you want to take it a level deeper, then fill in my application form.
This form is to understand the level of support fits you best right now.
bureausbb.com/application
Follow me here:
Instagram: https://www.instagram.com/sarahberckenkamp/
Threads: https://www.threads.com/@sarahberckenkamp
LinkedIn: https://www.linkedin.com/in/sarahberckenkamp
Thanks for listening! Have a happy day.